1.Page optimization:
(1) Pages should be static, and dynamic pages should be used as little as possible
We all know that static web pages are conducive to the accurate crawl of search engines, which is conducive to the inclusion of search engines, and further, it is conducive to the ranking of website keywords。
The dynamic page is through the database query and then return the data, the search engine takes a relatively long time, the database changes and so on to affect the accuracy of the crawl, which is all search engines do not like to see, obviously search engines do not like, the page is less, the ranking will not be very good。
(2) Use the Iframe to bring up copied content: If you must repeat something in each page, or the product description is not your original, you can put the content in the Iframe with invisible borders, so that the content is only visible to the user, but not visible to the engine。
(3) Create a brand landing page: If your website's products are branded products that customers will search for directly, you need to create an optimized landing page for each brand。
2. Tag optimization
(1) Keywords to be targeted: under normal circumstances, e-commerce website keywords can be divided into the following categories: brand words, brand category words, brand product words, regional words, etc., we need to carry out a reasonable targeted layout of these keywords rather than want to optimize which one。The so-called layout is to choose the corresponding column or page for keyword optimization, such as you should not use the list page to optimize brand product words, you can use brand category words, brand words, regional words to optimize。
(2) Keywords and website descriptions should be appropriate
Each page keyword and website description is better not to repeat, so as not to be disgusted by search engines。Home page, column page and content page keywords should have a sense of hierarchy, content page keywords around the column page keywords, column page keywords to the main keywords, try not to let the search engine feel that the keywords are piled up, so that the website is k out。
(3) Unique Title tags: While there is some debate about whether a company name must be placed at the beginning of a title tag, most agree that title tags should not include redundant keywords that are repeated in every tag。For example, if the company name is Lichefang Auto beauty, the title label can only retain the company name once, and there is no need to use the words "Lichefang auto beauty, Lichefang auto maintenance, Lichefang auto maintenance"。
(4) Unique keyword meta tags: Web meta tags contain keywords and descriptions, so each product meta tag should be completely unique。While meta content may not directly affect rankings, unique tags prevent copying content from being penalized。In addition, do not add keywords in the page meta tag that are completely unrelated to the corresponding page content。Search engines for the number of different page keywords are also different, home keywords can be put more, and for the product page is better not more than 3, because the keywords behind the search engine has no effect。
(5) tag to personalize: Give your customers the ability to tag products with their own keywords, so you can start ranking for slang keywords that you probably never thought of before。Sometimes certain personalization tags are widely used, so that the tag can be listed higher or more prominently in the tag cloud。
3. Optimization of links:
(1) URL optimization: Ideally, the URL should include keywords, and the depth of the website should not exceed 4 level pages, because the basic listing of the page after 4 level is included by the search engine。
(For example, http://www.szautolife.com/userlist/admin/text-419.html, which is a level 4 page)。In addition, the less to reach all product pages from the home page, the better, generally click 2 to 3 times: the closer the product page is to the home page, the better, because the home page is generally a larger source of website PR。 Many websites place part of the product catalog in the category page and sub-category page of the sub-directory, which is very far from the home page so it is not ideal from the SEO point of view or the user point of view。Therefore, we can use the SEO friendly rollover to display the underlying product page in rotation on the home page or the main column page, and the advantage is to display more product links with limited space。
Make sure that all anchor text in the site uses the appropriate title attribute (e.g., a href= "" page).html "title=" keywords ") to provide search engines with sufficient information about the content of the web page。Although the title attribute is not as important as the anchor text, it is also a factor in engine ranking。Create keyword rich links in one product description to link to another product description。This method is more effective for long-tail keywords。
(3) Link juice should be appropriate: Obviously, not every web page should get the same Link juice。And not every page has SEO value, no search volume page is no SEO value, such as regulations and other pages we need to limit Link Juice to these less important pages, to ensure that important pages (classified pages and product pages) to get more link value。You can link text via Java, form links, No-follow tags, or robots.txt file to achieve。
(4) Internal text links: Search engines do not get much page information from site navigation links。However, the link in the text text is different, the use of keyword anchor text in the body content is more valuable than navigation links or left and right column links or bottom links, which can also increase the number of links to the page, so that search engines can reach the target page from different ways。(5) Navigation links: Avoid using Javascript or other multimedia navigation structures that are not conducive to spiders, and if you must use such structures, at least copy the navigation with normal hypertext links under each page。Also, try not to use forms that are not conducive to search engines, such as drop-down lists。
4. Content optimization:
(1) Create one in the product databaseSEO keywordsParameter field: Just like every product in a product catalog has a name, price, and some other feature description, you can create an SEO Keyword property and automatically call this keyword in the Title tag, keyword tag, and body of the page。This keyword is extracted from the user's search habits after data analysis, so when a new product is added to the website, the Title and some other attributes will call this keyword。(Li Che Fang can not optimize this part due to the platform relationship adopted, which is greatly discounted for seo) because the optimization is to understand the words used by users to search。
(2) The product description should be unique: for many non-productive company websites, many of them copy and paste content directly from the manufacturer's website, which is very bad, at least rewrite the content to make it pseudo-original content。Because the introduction of the same product is almost the same, the search engine is easy to distinguish the accident to copy, obviously the copied content has no ranking advantage, but also can not achieve the optimization effect。
(3) Product evaluation: For e-commerce station customer conversion rate is the purpose，So making sure your content is unique and reviewed by users is an important strategy,Allowing customers to rate products they have bought or haven't bought can help search engine spiders visit more often and boost the ranking of user-specific terms，It plays a great role in placing orders for potential users。
Create a product RSS Feed: Create an XML product feed (available online in relevant xml document formats) and submit it to Google Base, which will display it in Google Shopping search。Product Feed is one way to create a direct link to a product page。
5. Optimize images:
For e-commerce websites, in order to let customers more directly understand the product have put a lot of pictures, and for now, the search engine can not analyze the content of the picture, so we can only optimize the image of the link。This requires making sure that all product images contain unique alt text attributes and that the content information is clearly readable to both users and search engines。
