The mission of website optimization determines the necessity of website optimization

Qinghai enterprise Network Technology Co., LTD. The mission of website optimization determines the necessity of website optimization

Website optimization for the current webmasters are no longer strange, because you have a website, need to optimize。With the rapid development and popularization of the Internet, people's dependence on the Internet has gradually increased。At the same time of the continuous popularity of the Internet, "advertising" in the Internet has gradually become the "target" of various enterprises in the Internet.。Advertising in the Internet is different from advertising on television, Internet advertising is "ranking", how to rank the website in front of other websites, has become the primary problem faced by various enterprises, therefore, website optimization was born。

Website optimization can be from the narrow and broad two aspects，Narrow website optimization，Search engine optimization，It is also to make the website design suitable for search engine retrieval，Meet search engine ranking criteria，In order to obtain a high ranking in the search engine search，Enhance the effectiveness of search engine marketing;Web optimization in a broad sense takes into account more than just search engines，It also includes fully meeting the needs of users, clear website navigation, and perfect online help，On this basis, the website functions and information to play the effect。

Whether it is from the narrow aspect or from the broad aspect, the basic idea of website optimization is through the reasonable design of the key elements of the website function, structure, layout, content, etc., so that the function and expression of the website can achieve better results, and can fully show the network marketing function of the website。The meaning of website optimization design can be specific from several aspects。

Firstly, from the user's point of view, through the optimized design of the website, users can easily browse the information of the website and use the services of the website;

Secondly, it can also be based on the perspective of search engine promotion website，Optimized design of the website so that search engines can smoothly crawl the basic information of the website，When a user searches through a search engine，Businesses expect site summary information to appear in the ideal location，Enable users to discover relevant information and be interested，To click on the search results and reach the website to obtain further information services，Until become a customer;

In addition, from the perspective of website operation and maintenance，Website operators can easily manage and maintain the website，It is conducive to the application of various network marketing methods，And can accumulate valuable network marketing resources，Because only after the website optimization design of the enterprise website can have network marketing orientation，Can be consistent with the network marketing strategy。Xining website construction

Website optimization includes three levels of meaning, that is, to optimize the user, to optimize the network environment (search engines, etc.), and to optimize the website operation and maintenance。In addition, website optimization design is not just search engine optimization, search engine optimization is only a part of the website optimization design, but this part of the content for the website promotion of the impact is very obvious and direct, so it is easier to attract attention。